Only Lyon - Turismo y Congresos

Stand Only Lyon, Capitale de la Gastronomie © La Folle Entreprise, Class'Affaires
Café Sillon © N. Villon / Musée des Confluences © Q. Lafont/Musée des Confluences
La Mère Brazier © N. Villon/ Le Cube Orange © Agence Jacob + Macfarlane Architectes
La Voûte, Chez Léa © N. Villon/ Cours et Traboules © B. Robert
Stand Only Lyon, Capitale de la Gastronomie © La Folle Entreprise, Class'Affaires
Café Sillon © N. Villon / Musée des Confluences © Q. Lafont/Musée des Confluences © Café Sillon © Nicolas Villon / Musée des Confluences © Quentin Lafont/Musée des Confluences
La Mère Brazier © Nicolas Villon/ Le Cube Orange © Agence Jacob + Macfarlane Architectes © La Mère Brazier © Nicolas Villon/ Le Cube Orange © Agence Jacob + Macfarlane Architectes
La Voûte, Chez Léa © N.Villon/ Cours et Traboules © B. Robert © La Voûte, Chez Léa © Nicolas Villon/ Cours et Traboules © Brice Robert

Lyon – the flagship of food tourism in France

In 2014, the French Ministry of Foreign Affairs selected Lyon for its destination contract*.

On the programme: «Lyon and Paul Bocuse celebrate 50 years of gastronomic excellence!» This campaign is based on an anniversary the likes of which will never be seen again. In 1965, Paul Bocuse was awarded his third star in the Michelin guide. A record, but also a symbol. The symbol of a destination that has cultivated its commitment to excellence and fine food for decades.

With the support of the Rhône-Alpes Regional Tourism Committee and many other partners, in the public and private sectors, a three-year campaign was rolled out across the world.

*What is a ‘destination contract’?

Contracts created to enhance France’s attractiveness abroad by highlighting tourism themes of excellence and encouraging the creation of innovative products and services led by local authorities.

Dinners signed Paul Bocuse

Dubai, Milan and New York were selected for 2015. Either through a workshop, universal expo or the Best of France show, the chefs in ‘the Paul Bocuse team’ – as he himself likes to refer to it – have crossed continents to create exceptional dinners and share culinary excellence with a hundred or so tourism professionals and journalists.

Only Lyon at food shows

To reach the general public, Lyon is quite literally taking its place at the table... well, almost!

Rather than through events devoted to tourism, as has often been the case in the past, the destination has chosen to reach future visitors by presenting the many facets of its food culture at high-end food shows in Europe and New York.

A booth designed to resemble a photo exhibition has been doing the rounds of these gourmet events (which have become essential for the foodistas that we have all become) since last spring.

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